Wednesday, June 11, 2008

Why agricultural communications?

Since I was a senior in high school I knew exactly what field I wanted my future career to be in. However, I often found that when I shared my plans with others I was faced with a blank stare followed by the typical question -- So what is agricultural communications?

It seems somewhat self-explanatory to me, but I will upon request provide a complete definition of what it entails.

This article by TIME titled The Clean Energy Scam is an example of why it really is necessary to have agricultural communicators integrated into the mass media market.

The article presents the idea that corn ethanol is not only causing higher food prices, but progressing the deforestation of the Amazon rain forest as well. The writer uses inaccurate information and fails to cover all sides of the issue.

The National Corn Growers Association addressed the article with a response. However,TIME readers will most likely remain unaware of the true facts.


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